INDEPENDENT DESIGNER & ART DIRECTOR · NEW YORK
Brands with character.From identity to space.
I develop visual identities for hospitality and lifestyle brands, connecting typography and illustration with the places, objects, and experiences people encounter.
Explore selected work ↓Independent practice since 2010
Selected work
01—03
Miznon
Brand identity · Environmental design
Visual identity and environmental graphics across US restaurants, packaging, merchandise, and campaigns.
Creamline
Brand identity · Environmental design
A complete brand language across menus, hand-painted signage, murals, and the Chelsea Market space.
Sachi Ramen & Sushi
Brand identity · Illustration · Packaging
An illustrated identity with a coordinated system of takeaway packaging, menus, and signage.
Further work
04—06
Shmoné
Brand identity · Print · Digital
Identity, menus, illustrated matchbooks, business cards, and postcards for the Michelin-starred New York restaurant.
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HaSalon
Brand identity · Print design
A consistent identity across illustrated menus, printed materials, and advertising.
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Mekomi
Bespoke artwork · Illustration · Metal collections
Bespoke personal commissions, Pride editions, and metal cityscapes, with collections sold through design and museum stores.
View projectApproach
FROM THE IDEA TO THE FINISHED WORKFind the character.
I work directly with owners to understand the place they want to create. That conversation sets the direction for a visual identity with a point of view of its own.
Build the language.
Type, illustration, color, and materials work together. The same thinking connects a menu in your hands, a sign across the street, and a wall that defines the room.
Carry it through.
Art direction continues into production. I work with fabricators, printers, and on-site teams on the details that give an idea its physical form, with hands-on making where the project calls for it.
THE PERSON BEHIND THE WORK
A designer’s eye.
An artist’s hand.
I’m Guy Mizrachy, a New York-based designer and art director originally from Jerusalem. Since 2010, my independent practice has connected brand identity, illustration, and environmental design.
I work directly with owners, from the first visual direction through to the details of print, packaging, and space. My experience brings together design development, hands-on making, and collaboration with suppliers, fabricators, and construction teams.
Alongside my design practice, I run Mekomi, creating bespoke artworks that trace the relationships between cities, personal histories, and place.