Sachi Ramen & Sushi

An illustrated restaurant identity across packaging, menus, and signage.

My contribution: Brand identity · Illustration · Packaging · Menu and signage design
Discipline: Brand identity · Illustration · Packaging
Context: Japanese restaurant concept

I designed Sachi’s visual identity and its application to menus, takeaway bags, signage, and box stickers. A Maneki-Neko character establishes the primary identity, supported by a more restrained monogram. Together, the two marks provide a flexible language for packaging and restaurant communications.

Project scope

Illustrated primary identity and secondary monogram
Menu and takeaway-bag design
Signage and takeaway-box stickers

Sachi Ramen & Sushi — Illustrated takeaway-bag concept — Illustrated takeaway-bag concept

01 / Sachi Ramen & Sushi

Character and signature

The illustrated Maneki-Neko establishes the identity’s personality. A secondary monogram provides a compact alternative for applications that call for a simpler mark.

Sachi Ramen & Sushi — Primary illustrated identity — Primary illustrated identity

Sachi Ramen & Sushi — Secondary monogram — Secondary monogram

02 / Sachi Ramen & Sushi

A coordinated packaging system

The takeaway bag and box stickers extend the identity into packaging. Color differentiates the ramen varieties within a shared sticker layout, while the bag gives the illustration a larger canvas.

Sachi Ramen & Sushi — Color-coded takeaway-box stickers — Color-coded takeaway-box stickers

Sachi Ramen & Sushi — Ramen packaging concept application — Ramen packaging concept application

03 / Sachi Ramen & Sushi

Signage and menu design

The identity extends from the illuminated sign to the menu in a guest’s hands. An embossed cover, printed typography, and the illustrated mark give the restaurant a consistent visual language at different scales.

Sachi Ramen & Sushi — Sachi — the illuminated sign in the restaurant, bringing the identity into the physical space. — Sachi — the illuminated sign in the restaurant, bringing the identity into the physical space.

Sachi Ramen & Sushi — The Sachi mark embossed into the leather menu cover. — The Sachi mark embossed into the leather menu cover.

Sachi Ramen & Sushi — Printed menu typography and the illustrated Sachi identity in use. — Printed menu typography and the illustrated Sachi identity in use.

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