Miznon

A complete visual identity, from the restaurant walls to the wider brand.

My contribution: Brand identity · Art direction · Environmental graphics · Production coordination
Discipline: Brand identity · Environmental design
Context: Mediterranean hospitality

I developed Miznon’s visual identity across typography, illustration, color, and environmental graphics. The work extended through its US restaurants, storefronts, packaging, merchandise, presentations, and advertising. Alongside the design, I personally executed the hand-painted walls across US locations and worked with suppliers and fabricators on production.

Project scope

Custom typography, illustration, and color system
US restaurant walls, signage, and storefronts
Packaging, merchandise, presentations, and advertising

Miznon — Los Angeles — hand-drawn lettering and illustration applied to the restaurant’s curved wall panels. — Los Angeles — hand-drawn lettering and illustration applied to the restaurant’s curved wall panels.

01 / Miznon

A language for the whole place

I developed Miznon’s visual identity through custom lettering, illustration, color, and environmental graphics. The restaurant walls are part of that language: each composition responds to its location while retaining the brand’s direct, hand-drawn character.

Miznon — Los Angeles — the wall installation in progress, showing its scale within the restaurant. — Los Angeles — the wall installation in progress, showing its scale within the restaurant.

Chalk lettering in progress — adapting the brand’s drawing and letterforms directly to the wall.

Miznon — The completed chalk wall brings Miznon’s locations together through hand-drawn lettering and color. — The completed chalk wall brings Miznon’s locations together through hand-drawn lettering and color.

02 / Miznon

From letterforms to everyday objects

The hand-drawn language extends into a custom font, retail packaging, merchandise, and printed materials. These applications share recognizable details without repeating the same composition in every format.

Miznon — Olive-oil packaging — Olive-oil packaging

Miznon — Sea-salt packaging and product display — Sea-salt packaging and product display

Miznon — Graphic variations within the identity system — Graphic variations within the identity system

Printed brand materials

Miznon — Branded merchandise — Branded merchandise

03 / Miznon

The brand in public

I developed print and digital campaigns and coordinated production with suppliers and fabricators. Installed advertising shows how the identity carries across different scales, proportions, and locations.

Miznon — DeKalb Market Hall — the opening campaign across horizontal and vertical digital displays. — DeKalb Market Hall — the opening campaign across horizontal and vertical digital displays.

Miznon — Las Vegas — Miznon campaign artwork on the Grand Canal Shoppes exterior screen. — Las Vegas — Miznon campaign artwork on the Grand Canal Shoppes exterior screen.

Miznon — Restaurant-opening campaign — Restaurant-opening campaign

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